THE CLIMATE CRISIS DOESN'T NEED DATA. IT NEEDS FOLKLORE.
Future Folklore is a 501(c)(3) that funds visionary artists who transform environmental urgency into cultural movements. By investing in creators who speak the language of desire and disruption, we turn environmental advocacy into something society wants to be part of—not just something they should care about.
CURRENT PROJECT
Great Salt Lake is Not a Luxury
Great Salt Lake Is Not a Luxury is a creative intervention that reframes Utah’s disappearing inland sea as an essential cultural protagonist rather than a passive landscape. Rooted in both environmental advocacy and aesthetic excellence, the project merges high fashion with ecological storytelling—transforming the lake’s receding shorelines into sculptural silhouettes inspired by geology, salinity, migratory bird life, mineral textures, and the fragile ecosystems of Great Salt Lake.
The project poses a deliberate provocation:
What if saving the Great Salt Lake became the ultimate expression of sophistication and care?
Students from Utah State University and Salt Lake Community College are central collaborators in this initiative. Working at the intersection of design, craft, and environmental narrative, they are constructing garments that move beyond climate statistics and policy briefs to build a new visual vocabulary for conservation.
Rather than presenting ecological decline solely through data, the project elevates it through desirability, beauty, and cultural aspiration. It captures the tension between elegance and emergency—turning ecological awareness into a refined, visible, and socially resonant movement. In doing so, Great Salt Lake Is Not a Luxury positions conservation not as sacrifice, but as legacy.
EMERGING AND ESTABLISHED ARTISTS
We empower culturally influential creators to redirect their storytelling toward the climate crisis—shifting environmental urgency from the margins into the mainstream of cultural conversation. By providing catalytic capital and strategic support, we enable visionary artists to produce work that not only lives in the zeitgeist, but converts aesthetic relevance into measurable environmental awareness and action.
STUDENT CREATORS
We fund student creators because cultural change begins with emerging talent. By covering materials, production costs, mentorship, and public presentation opportunities, we remove financial barriers that often limit experimentation at the academic level.
Our support turns academic potential into professional experience. Students build portfolios, manage real timelines, and produce work for public audiences. We invest in the next generation not as charity but as strategy. Empowered young creators generate the cultural friction that moves ideas and action forward.
COLLABORATIVE PROJECTS
We work to close generational and political gaps by creating shared cultural ground. Instead of arguing across divides, we build work that invites participation from multiple perspectives and value systems.
Our focus is collaboration that extends beyond galleries and academic spaces into the arenas where culture actually moves—magazines, runways, film, and social platforms. By placing meaningful ideas inside influential channels, we expand their reach and increase their impact.